Tag: target audience

Social Media Marketing Will Change Your Future Thanks To Our Tips

Your first concern should be providing a high quality of content that will draw your target audience. Other than that, rules of social media marketing tend to be rather nebulous. Just try your best to make a name for yourself and everything should work out just fine. In order to do this, you must know your target audience. The below article will give you some tips on how to do so.

If Twitter is one of the components of your social media marketing plan, come up with tweets that are detailed and discuss different things. Offer advice and suggestions of interest to your customers via Twitter. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.

Promoting your business with twitter means having a two way conversation with your followers. Answer questions, thank followers and interact with them in other appropriate manners. This will build a bond between your company and your customers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.

TIP! Utilizing a Twitter account could be very beneficial to creating business contacts. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people.

Each blog post should include an option to share the content on Facebook or another social media site. Readers can quickly click and share the post with members of their network. This will make more people aware of your blog and bring you more potential customers.

YouTube can be a valuable social media marketing tool. A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service, so that they become interested in browsing your company’s website. If someone comes to your site already knowing what you have to offer, they are more likely to end up buying something.

Post new updates as often as possible. People who use social media sites thrive on constant streams of information, so failing to update frequently will quickly lose you followers. Dedicate a few days out of the week for updates.

TIP! When participating through marketing with social media, it is a good idea to let all your current consumers know. This allows them to come into the 21st century with you.

Always respond to questions and comments posted on social sites. Check these sites often to see if there are any concerns you need to address. Also, link this up to your email to know when you receive something new. Don’t forget that your response will be visible to the public.

Then share all of your updates at Twitter and mention people in your posts and use the @ symbol to do so. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.

Be prepared for the negativity associated with social media marketing. While it is nice to be liked, sometimes you must deal with negativity too. Don’t ignore it, but respond to it in a helpful way.

TIP! Provide special offers to your followers. Engage customers by providing them with something exclusive.

Social Media

When finding out about your customers, make sure to ask about their use of social networking. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. If your potential customers don’t use social networking, it probably isn’t worth setting up a presence on social media.

Look into what other businesses are doing on Facebook and see what you like about how they promote their businesses and use that towards creating your page. Your competition’s pages can inspire you in terms of your page by showing you best and worst practices. Your page should be well-designed, attractive and relevant.

TIP! Do you want to build a strong relationship with your customer base? Keep your advertising ploys simple by using social channels. If you do want to engage in an ongoing relationship with clients, then approach it easily with a simple introduction at first.

When working with social media to promote your business, it’s a great idea to offer some purchasing incentives, but you don’t want to seem overly pushy. People that are looking to be customers don’t want to feel pressured or like they are being sold to. Have a weekly sale or discount on a regular schedule so that customers can know when to take advantage of them. This way your customers receive some discounts, but don’t feel spammed or forced into a sale.

Add thoughtful comments to the posts on social media bloggers in your niche. Social media marketing, after all, is about being social and talking to others. A great way to promote yourself is to engage others in dialogue that blog within your niche. This can become a good networking opportunity.

Knowing the basics when it comes to social media marketing will be vital to helping your company thrive. It is great to build an initial buzz, but if a firm is to endure, ongoing profit generation is key. The information that you read in this article will steer you in the right direction.

TIP! You need to get started right away with social media marketing whether you feel prepared or not. You can learn as you go, and you will eventually find your voice.

Get More Customers With Social Media Marketing

All businesses have to find out where their target audience goes on the Internet. You can do this with a top-quality online marketing campaign, like article marketing or SEO. Social media marketing is among the latest and best-loved ways to launch business enterprises. Through good business sense and some of the tips mentioned here, you can use social media to take your company to the next level.

Many businesses are discovering that Twitter offers many different benefits. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people. Take some time to learn about hashtags, keywords, and all other things in the Twitter world.

No matter the type of writing you are doing, develop engaging and unique titles for your work that force people to click on them. When you draw in readers with enticing titles, you are going to have better luck directing readers in the direction that you want.

TIP! Start a conversation with your customers. When a customer provides feedback, the door toward conversation has opened and many businesses fail to acknowledge this.

Adding sorting ability, comment features, the ability to rate content and more will make your social media website interactive and user friendly. Giving your visitors these tools enables them to participate in the process.

It is critical to interact with the people who post questions and comments on your social media feeds. Make this a priority, so your customers know you value their input.

In order to increase your customers’ desire towards your social media pages, have exclusive offers that they can only obtain by following you. When people see deals or promotions on Facebook they will want to spread the word about what your site has to offer.

TIP! Be sure that you are updating your social network site frequently. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation.

Facebook enables your readers to easily share your content with others. If someone comments on one of your posts, something will appear in this person’s feed for all their friends to see. Entice your followers to get interactive both with you and amongst themselves.

Think about Facebook games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. Some cleverly constructed marketing games on Facebook have gone viral. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.

As you are considering diving into social media marketing, do some research on the different ways that you can advertise. Every social networking site has its differences and knowing these can be the key to success. There might be one or two networking sites that reach more people, making them more worthy of your time than others.

TIP! If you’re using social media marketing as a strategy, make sure you answer questions and comment when other users comment. Check your profile a couple of times each day so that you do not miss anything.

Use a hash tag whenever you post information or links on you Twitter account. Tags allow your updates to show up in feeds of those who are subscribed to a certain group. The tags should relate to your target audience.

Social Media

Your social media campaign will not succeed without adequate knowledge of your target market. Knowing your target demographic, including their browsing habits and use of social media can make a huge difference in the type of marketing that you use.

TIP! Get a popular blogger to write on your website or you can guest blog somewhere else. Both tactics will increase your traffic.

Like other forms of advertising, social media marketing takes time. Developing a good social media strategy requires a lot of time. If you want to launch a truly serious social media marketing scheme, you must have a substantial number of followers on Twitter, Facebook and other social media sites. Also, it’s wise to make your social media page known via other marketing methods.

Make a survey about social networking habits and ask customers to take it. If your target audience is very active on social networking sites, then you should be active on those sites too. If the individuals purchasing your products do not like social networks, think about putting your time and energy into something else.

Holding a contest through social media is a great way to develop a positive reputation and expose your marketing broadly. Social media is by definition connected, so news of a great contest will spread like wildfire. The rewards you use should be creative, and a fun way to promote your business. You can do something like make a contest where someone has to design a logo for one of your upcoming products.

TIP! With Facebook, it is very easy to gain followers of your content and give them the opportunity to share it. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends.

You may find the process hard at first, but soon you it will feel almost automatic. You company can benefit from social media in the same ways that thousands of others already have. All that is required is a little sweat and some helpful advice from those who already have done it before.

Become A Social Media Marketing Guru With These Tips

Many people make use of social media each day. They rely on social media to share different things with friends. Because of this, information often spreads like wildfire across the Internet as people pass messages along to their friends. This is good for companies that wish to advertise, as information based on their goods and services can spread quickly. If you have a company and would like to use social media marketing, then read these tips.

Let all of your existing customers know if you are going to start being active in social media. If they join your page, most social media sites inform all of their connections that they are following your page. This is basically free advertising for your business. It is like a referral, so it is a lot more meaningful than a simple paid ad.

Consistently keep an attitude of humility in all your social media content. Arrogance and boastfulness are additional ways that you can easily turn off your reader’s interest. Always remember that you’re not more important than your customers and followers. If it weren’t for them, you would be out of business.

TIP! Twitter might be a good way to get more attention for your business. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system.

Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. Don’t waste your time. Learn about different social networking sites so that you can use them effectively. You may find that one particular site is best for attracting the target audience that you are seeking.

Utilize tags when you post on Twitter. Tags use the # sign, and using them lets your content show up for certain groups. Wisely choose the tags you use and keep an eye out for groups that you think your target audience will like.

Social Media

TIP! When it comes to social media marketing the right way, it’s all about the titles. It doesn’t matter where you’re leaving a post, you should focus on the right type of title.

More and more people are using social media every day. They make and share information with their friends, who proceed to share the same information with other friends, which causes the information to spread quickly. Businesses can take advantage of this property of social media by spreading information about their products and services. You can spread the word about your business with great ease by simply following the tips presented here.

Want To Succeed In Social Media Marketing? Try These Simple Steps!

An excellent platform to interactively learn from others is social media marketing. One of the best things about social media marketing is that it makes errors affordable; a small mistake will not set you back a great deal of money. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. In combination with the information in this article, you can begin pulling traffic in no time.

Decide if a relationship with your customers is what you want. Advertising through channels that are social and keeping it simplistic are the keys to driving sales. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” At that point you’ll find that your customers show you want they want from you, you just have to give it to them!

You need to get started right away with social media marketing whether you feel prepared or not. You can learn as you go, and you will eventually find your voice. Take a look at what your strongest competition is doing, and model your early efforts after their most successful tactics. You can analyze their profiles, the information they post and any promotional ideas that they use.

TIP! Let all of your existing customers know if you are going to start being active in social media. If they join your page, most social media sites inform all of their connections that they are following your page.

One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. Both of these things can generate traffic. However, you still have to ensure that you’ll receive a link going back to the site of your choice. If not, you’re providing free content with no payoff. Also, let the guest blogger do the same thing. People who read the blog are more apt to check out your posts and your sites, too.

It’s very simple for your Facebook followers to share posted content. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. These interactions can help tremendously towards increasing your visibility.

You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.

TIP! Be sure that you are updating your social network site frequently. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers.

When using Twitter, there’s always a possibility that your stuff is going to get lost. Make sure that you’re updating consistently enough to keep your material fresh. Twitter is all about volume. You need to make a lot of high quality posts to get seen. Using short posts, you can create more updates from a single event.

Always add tags to your Twitter posts. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. Look at groups that include your target audience, and then carefully select your tags.

Social Media

TIP! If you want people to be interested in the social media marketing campaign you’re running, have specials that people can take advantage of by adding you onto these social media sites. They’re more likely to follow you if they can get deals only by doing so.

You should not expect positive results right away. The good news is that social media marketing is inexpensive and you can learn while you advertise. It requires dedication along with perseverance to help you to keep generating more followers on Facebook and Twitter until the day comes when you’re ready to launch a big marketing campaign. Talk about social media when doing other non-social media marketing campaigns.

Make a survey about social networking habits and ask customers to take it. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.

When you use social media, you can market products and services to as many networks as you can handle. While Facebook may be the most popular and effective tool, do not underestimate the marketing capacity of lesser sites like Myspace and twitter. The more exposure the more chance of marketing success.

TIP! Use social media outlets to create storefronts that are user-friendly. A Facebook storefront can supplement your external website, and make it easier for users to travel from one to the other.

A surefire way to create buzz around your company products is to conduct online Q&A sessions about the product. This is an effective way to get potential customers to learn more about your offerings, and also your business as a whole. Since the sessions are interactive, they can make your business feel more personal and relevant to the visitor.

Social media marketing will be much easier once you have developed a strong presence on these sites. This means posting your content on various social media sites so that your target audience can find it. After that, the only thing you need to do is pay attention, learn from your experiences, and reply to what goes on. The profits should keep coming in.

Want To Shine In Social Media Marketing? Try These Bright Ideas!

Any business that wants to be on the cutting edge of marketing needs to be using social media to spread its message. Using social networks is very easy and it will make a difference for your business. Take the time to understand the following text for the best results.

Update your blog with new and interesting information frequently. Post everything new you have to say on your blog. If you have any important news -new locations, change of hours, special closing, etc. – make sure you post these to your blog as well.

Add in like boxes to your Facebook on your website pages. People will find it easier to like your page and give you more of a fan base. People can do this without navigating away from the page. The easier it is to do for you, the better it will be for you.

TIP! Use tweets that have rich content that are varied, if you’re using Twitter as a social media marketing strategy. Tweet tips or suggestions that are relevant to your product.

Use your social media marketing to create more user-friendly storefronts. Setting up a storefront on Facebook, that can be easily accessed through your postings on your site, is a great idea. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. That way, you don’t even need to lure buyers to your site–they can remain on Facebook if they would rather remain there.

Social Media

Always give the visitors to your site a way to follow you on a social media site by subscribing. Because most users access social media every day, give them instant access to your new posts through those sites.

TIP! If you’re opening up some social sites, don’t forget to invite every friend, relative and acquaintance to come join you. Even if they are not potential customers, they may share your content with someone who is.

You must respond to reviews as quickly and professionally as you are able. This can make your or break you in social media marketing. Your rapid response is especially valuable when dealing with unflattering comments or reviews. If you leave these posts alone, you could potentially harm your reputation. Conversely, if you deal with the issue raised in a professional manner, your customers might actually trust you more.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. These tools can help you locate people in your target audience, as well as find users who are influential. You should be able to establish a list of people you should follow, hoping that they will subscribe to your updates too.

Use a hash tag whenever you post information or links on you Twitter account. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.

TIP! YouTube can be a great tool for attracting visitors. Using this site is an effective way to attract consumers to your Internet site, because viewing videos gives them a lot of information about your products.

If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. The fact that you noticed these ads means that your customers are paying attention to them as well! Use interesting and offbeat images to grab users’ attention. If your ad succeeds in grabbing them, they are much more likely to be converted into a customer.

Make sure to track your progress. You should know how many visitors and followers you have on all of the sites you use. In order to identify the most effective decisions you have come up with so far for developing better strategies, work to link the figures with your actions. There’s no way you can know if your social media campaign is being effective if it is not tracked.

When people leave comments or questions on your page, always respond to them. You should respond to negative comments also. You will grow trust by developing a real presence on your sites. Make sure you respond quickly to make sure customers don’t feel ignored.

TIP! Make your site more social media-friendly with comments, ratings and favorite lists. By adding these things, your readers will be able to mark their favorite articles or pictures.

Try getting more followers on your social media by offering special coupons and discounts with those that like or follow your page. By doing this, your followers can feel like they’re part of some exclusive club if they receive special offers, and this can also increase your profits.

Now that you’ve reached the end of this article, you see just how easy it is to use social media to your benefit. Social media marketing is a great way to cheaply and easily get your product known. Just be sure to remain patient, as it can take time and consistency to reach your customers.

Helpful Advice For Anyone Looking To Better Their Social Media Marketing Plan

Do you have a site or business that you want to earn money? If so, then it’s important you know how to effectively utilize social media marketing. It’s an excellent method of spreading the word about you through the Internet and bringing in loyal customers.

Promoting your business can be easier with Twitter. Thousands of new people can potentially see your business if you understand how to use Twitter well. Research the tools provided by Twitter, including keywords and hashtags.

If you join a social media site, tell your existing customers that you have done so. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. This is great for you because it’s advertising that you don’t need to pay for. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.

TIP! Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box.

Adding sorting ability, comment features, the ability to rate content and more will make your social media website interactive and user friendly. Giving your visitors these tools enables them to participate in the process.

Put social media and RSS buttons in opportune places. Have them on your blog, emails, and anything else you can think of. Provide multiple links on any social networks sites you have to make it easy for customers to find you.

Make use of Twitter related tools, like Twellow. These tools allow you to find users who belong to your target audience and identify the most influential users. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.

TIP! Always ensure that your social network pages have new information and posts. People who use social networks expect frequent updates.

You should do your homework about the many choices open to you in social media advertising before starting your campaign. All social networking sites function differently, and if you are aware of how their differences can benefit you, then it will help you greatly in your promotional efforts. You may find that one particular site is best for attracting the target audience that you are seeking.

As your social media marketing presence increases, you’ll see a small increase in site traffic and then an increase in customers. If you have a good product to promote, you will continuously see people coming back and even referring friends and family in the process.

Market Your Business With Social Media To Reach More Customers

Social media provides you with the opportunity to see what is happening to other companies and use it to your advantage. One of the best things about social media marketing is that it makes errors affordable; a small mistake will not set you back a great deal of money. Often, you’ll simply receive feedback and you can approach things better every time you do them. Using that and this article, you may gain a lot of traffic in very little time.

If your goal is to create a large social network by opening different profiles, your first step should include inviting every person you know. Regardless of their potential involvement with your site at the time, increasing awareness of the business and your social media presence will provide you with invaluable exposure that will most likely lead to eventual interactions and sales.

If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. If you want, select a few bloggers who always post quality content and post updates with links to their posts. They’ll like the exposure, and the followers will like the quality content you’re offering them.

TIP! Utilize caution when it comes to engaging a company that offers social media marketing services. For starters, their black hat techniques are often seen as spam and will degrade your reputation.

Remain somewhat flexible to the schedule of page updates. Try to incorporate a lot of posts if you are beginning a new campaign to keep people informed. If you frequently find that you have nothing to post, don’t post as often.

Social Media

If you update your company’s blog, remember to post it to your social media websites. You can link your followers to your social media marketing site to help them read about it.

TIP! If you use Twitter as a promotion means for your business, make certain you respond regularly to your followers. Answer questions, thank followers and interact with them in other appropriate manners.

Promote product giveaways using your social media presence. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Determine what the freebie will be, and post links to your contest on social media profiles that are specifically devoted to giveaways and contests.

Target Audience

Keep an eye on your competitors. Look them up on different social networks and analyze their techniques. You could choose to do something similar and struggle for the same target audience or try developing a strategy they have not thought of yet to reach out to a different target audience.

TIP! If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Carefully study the tactics of your competition and use these ideas to run your campaign until figure out what your company and your customers need.

Promote any special offers that you are running on social networking sites. If you offer greater access and better discounts to your followers, people are more likely to follow you on Facebook. Use social networks to engage your customers and give them a personal experience with your brand.

Once you have a polished product, have an audience that wants it and have obtained good media, you’ll be able to publish things more easily. It is merely necessary to post your media in the correct social networks as well as in a manner in which your target audience will see it. Then, all you have to do is sit back and watch your profits grow.

How To Run A Successful Media Marketing Campaign

An excellent platform to interactively learn from others is social media marketing. Some times your plans might fail but with SMM you can fix them cheap. If you post something your target audience doesn’t like, you can fix it and gain positive points just for doing that! When you use the information laid out here, you can start building even more traffic soon.

Update your blog often with fresh content. Readers will keep coming back to see fresh content if they know when you will be posting updates. It’s the same concept that is used by publishers of printed magazines and newspapers. So, make sure you are consistent to encourage more returning visitors.

Look closely at any social marketing companies you may want to hire to expand your presence. A lot of those companies run bad businesses to scam amateurs who do not know better. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. Your money will have been wasted sending you marketing message to accounts no one will ever see.

TIP! Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box.

Social Media

Social media works best if you create links that all tie together. Be sure your blog has easy to see links to your Facebook page, your YouTube videos and Twitter. Your Twitter profile should link back to your Facebook profile and blog. Linking your social media profiles together will potentially increase your customer base.

To make your consumers want to opt-in and pay attention to your business on social media websites, you should occasionally run promotions so people will want to follow you. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.

TIP! YouTube can be incorporated into your business to attract more visitors. YouTube is good for getting visitors to your website, because the visitors will already have knowledge about what kind of things you’re marketing.

Something that people should remember when they’re using social media to market is to stay as active as they can. Success relies on your commitment to being social. With no constant updating or interaction with the consumers, you will quickly lose an audience due to lack of interest. New and interesting additions to your social media sites will keep people interested and increase your chances of success.

Facebook enables your readers to easily share your content with others. Anytime someone comments on your site, it will give you free advertising to hundreds of people. Have readers connect with you more and more so you get more exposure.

Browse over Facebook’s games. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. If you can afford it, have a professional design a game for you, and share it on Facebook.

TIP! A social media storefront that is easy to use is one way you can effectively use social media marketing. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter.

If you are not able to understand and connect with your target audience, your social media networking efforts will be in vain. Learn why the customers use social networking, how long they use it each day and what types of content they prefer.

As you’ve surely seen ads on Facebook and other such social media, they often contain interesting photoshopped pictures. Think of the images you use in this application as magnets that you have specially designed to draw the viewer’s eyes to your ad. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.

Exclusive Discounts

TIP! Think about having a blogger that is an expert in your field write for you or do the same for them. This method helps both you and the guest blogger to get more traffic to both of your websites.

A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. You’ll make your customers feel special when they get exclusive discounts and this will increase your sales.

Check what your competitors are doing. Follow their social media presence and analyze what they are doing. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.

Learn about how broad social media marketing is if you want to use it correctly. Use this platform not just to give information, but also to educate yourself about you potential customers. You might also get them interested in your brand. Obviously this is a form of advertising for your products, but can also double as an informational resource for prospective clients.

TIP! Content sharing is easier on Facebook than anywhere. When a person comments on a post on your page, all of their friends can see it.

You need to keep close tabs on all online content that is being posted about your business. Mistakes happen, and when they do, you want to limit the damage by catching them quickly. The very nature of today’s social media marketing means that all information has the potential to go viral quickly. It will make for much publicity, but probably not the right kind.

Use your business’s name to set up accounts on social media sites such as Twitter and Facebook. That will make it easier for your customers to find you through a search, allowing you to build a solid follower base. It’s all right if you are not set up to make use of the account — but it’s important to save the right to use your name.

Once you have a polished product, have an audience that wants it and have obtained good media, you’ll be able to publish things more easily. This means posting your content on various social media sites so that your target audience can find it. At that point, track what works and what doesn’t as traffic to your site increases.

TIP! You need to remain flexible with how often you choose to update your pages. Most customers will expect to see a high number of updates when you offer new services and products.