In order to create an online presence, you need to be in a place where you can be seen. Social media sites make it easier to get the exposure you want. These sites have proven to be very popular, and using them in your marketing plan is a good idea. This may be the make or break factor. Here’s some tips to use for succeeding at social media marketing.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. This makes it easier for people to talk about your blog on Twitter. That helps you to reach a larger audience.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. This box lets people LIKE you on Facebook. If you put this on your blog your visitors can like your Facebook page without leaving the blog. The easier it is to do for you, the better it will be for you.
The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Successfully utilizing social media takes time and does not happen overnight. It is not likely that you will develop a long list of followers quickly. While it is possible to create an “instant hit” that goes viral within hours, that is not the norm. Practice patience, knowing that you will find your users in time.
On social networks it is a great idea to let everyone know how well you are doing. When you get a thousand Twitter followers, write an article. Thank your fans for showing an interest in your social media site. This type of article will be shared quickly.
Do some research about the company related games on Facebook. You could easily create your own game related to your products or industry. Some games even turn into viral phenomenons and are played by millions of users. Most people, of course, would have to hire a professional to actually build the game. Never-the-less, you would be the one dictating the specifics.
Social Media Profiles
Consider posting contests for freebies in your various social media profiles. Offering a freebie will increase your exposure, as people are happy to send their friends to a page to get something for free. Simply decide on the freebie, then go to some of the popular freebie social media profiles and post a link to where customers can get the freebie.
If your business has a website, you should always link it to your social media pages. This is simple. Just use “share” buttons that take visitors to your social media websites. These buttons need to be included on your main website, RSS feeds, and blog posts so your customers can share the content they like.
Making a brand for yourself or your company is paramount in social media. Use your logo as often as possible, such as on your profile page or as your avatar. Keep a consistent color scheme among your various social media accounts. This can help your followers begin to know and trust your business. Take full advantage of branding’s potential, and strive to create a consistent image.
Social media marketing is a good way to get the attention you need. This benefit is increased when customers give word-of-mouth referrals through review sites and other business websites. To get your followers to share your information, you’ll need to provide them with incentives like special offers and contests.
To help generate excitement about your business and products, include time sensitive coupons and deals on your social medial sites. This will create a sense of urgency and fans will be more inclined to pay attention to your social media profiles because they do not want to miss out on a deal. People will also be inclined to share news of the specials with their contacts.
Make sure to proofread anything you plan on submitting on Facebook or Twitter. Keep in mind that it is always important to remain professional. Using abbreviations is sometimes appropriate, especially on Twitter, but be careful. Go out of your way to publish content that reflects well on your business.
If you use the information you’ve learned here, you’ll be impressed at the results you’ll see from your social media marketing. As you become more comfortable with social media, you will begin to understand the relevance of these tips and learn more along the way.