Of all the new media marketing strategies out there, social media is easily one of the most engaging. It isn’t as hard as it seems, and the more you work on it the simpler it becomes. Analyze the ideas that follow in a deliberate manner.
Make sure your blog is always kept up to date with useful info. Make sure you include any promotions on your blog. If you have any important news -new locations, change of hours, special closing, etc. Ensure these are also posted on your blog.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This equates to a lot of visibility for you, without costing your anything. Referrals like this carry more weight that traditional advertising.
Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. Add your blog address and Facebook link to your Twitter account. Creating these type of links can greatly increase your number of customers.
To draw the right kind of visitors to your site, use YouTube in your marketing with social media. YouTube helps attract the new visitors, since they understand what you’re trying to market because of your videos. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.
Avoid the hard sell of your products when developing a following on your social networking website. Include testimonials, relevant articles and links to content your followers will find useful. Ask your followers questions, hold giveaways and post interactive content. Get your followers involved. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.
When you post on your social media site, be humble. Your followers will not appreciate reading what you have to brag about, even if you are successful. You must keep your customers happy! At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.
The first rule of using social media marketing to promote a business is post, post, and post some more. If you want to be successful, you have to be social! With no interaction or activity, your marketing campaign will become boring. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.
Use a hash tag whenever you post information or links on you Twitter account. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. The tags should relate to your target audience.
Using LinkedIn with your social media marketing strategy is always a smart move. In fact, you can link your pages directly together using a blog app. You can post an article, and it will appear as LinkedIn updated. That saves you time and exposure for your products increased by blogging for site visitors and LinkedIn contacts at once.
After reading this, you probably realize that it is easier than you expected. Social media is a great and inexpensive way to market your products and business to many people. You will have to spend some time and effort when using social media marketing, but it will pay off.