Social networking sites like Twitter and Facebook started as a way for people to connect with family and friends. Today there are still people who use it solely for those purposes, but many are taking advantage of social networking as a marketing tool with unprecedented reach. Read on to learn how you can use social media to promote just about anything.
Many businesses are discovering that Twitter offers many different benefits. If you learn how Twitter works, it’s possible to have your business seen and followed by hundreds, or even thousands, of people. Use every available opportunity to explore the ins and outs of managing a Twitter account, such as hash tags, following other users, and keyword usage.
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send out tweets with advice and insights relevant to your niche. Finding a successful balance of productive tweets and promotional tweets can strengthen your following as your patrons remain interested.
At the top right of the page your blog is on, place a “like box” for Facebook. This lets people “like” you for Facebook. If it is easy to find and prominent on the front page, people will not need to look around. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
Have a plan of attack before tackling a marketing campaign involving social media. Decide on a layout, and whether you need outside help to manage the pages. Also consider if you have the time to do it. As with any other type of marketing campaign, make sure you establish a set timeline for your goals. Stay with your plans so that you can succeed with social media marketing.
Decide if you want a relationship with the consumers. If increasing sales is your main goal, then use social media solely as an advertising channel. If you wish to have a conversation with your customers to get on their level, try starting by saying hello. At that point you’ll find that your customers show you want they want from you, you just have to give it to them!
If you’re new to social media marketing and aren’t quite sure how to develop your own unique style, bluff your way through it until you find a solution. Look into what your competitors are doing, and copy their style until you figure out what is best for you. Look at their content on social media, and focus on the promotions they offer.
If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. You can also choose several bloggers that have good content and put up links to what they write. These bloggers will enjoy the exposure, and your readers will appreciate the new content.
Tweet links to new posts as often as you can so people will actually see them. Also, make sure that you focus on volume when you are dealing with Twitter. Short posts are valuable as they get the information across that is necessary without taking away time from your readers.
Try to stay professional, even in this day and age of social media. Always use a professional sounding introduction, even when it is a personal intro. Avoid participating in arguments. Remember that you can remove comments and posts that cause trouble instead of getting into fights over them. Also, consider establishing a separate profile in your own name, so you can interact online with your friends.
You should think about promoting free goodies through your social marketing efforts. Few people can resist the appeal of a freebie, which makes this approach very effective. Just choose what free product or service you are going to offer, and then visit a number of the most heavily followed social media profiles for freebies and put up the link to where individuals can come for it.
Before any content is posted on the site of your business, it should be approved by you or another person with clear authority in the matter. Errors in social media can quickly become viral, causing embarrassment to the company. Be sure that the exposure that your business receives is the kind that will improve your company’s good name.
Do a little research about social networking. Perhaps you already have a Facebook profile, but you should always remember that using social media professionally is different than using these sites to talk to your friends. You can find many useful resources on the Internet and even talk to professionals if you are having difficulties.
Holding contests with sought-after prizes on social media sites, like Facebook and Twitter, can generate positive publicity. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. Contests and promotions should be engaging, unique, and generous with rewards. Try tapping into your customer’s creativity by suggesting that they help you create a logo or identity mark.
Forget what you know about social media. It is no longer just a place where people go to waste time and post frivolous content. This is a medium that provides an all new and exciting audience for your services. Having read these tips, you can now make the most of social media for your business. Create a profile on your favorite social media site and experience a new paradigm of business.