The new social media channels provide great ways to find additional customers and build relationships. Because social media is still in its infancy, you have a chance to make a name for yourself, if you act now. Read on to learn some techniques for using social media sites to market your business that your competitors might not have thought of.
Use exclusive offers to entice your social media consumers. Lure them in with something they can’t resist or find elsewhere. For instance, launch a contest via social media. If that is not something that interests you, try offering them an exclusive product or service. You can also make announcements only on your social media sites.
Make your site more social media-friendly with comments, ratings and favorite lists. Doing this will help to create a sense of belonging for your readers, increasing their sense of loyalty.
Your social media site needs to have fresh content posted on a regular basis. Customers can easily lose interest in your product and service if you let too much time lapse between updates on social media sites. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
An important thing to remember when it comes to social media marketing is to stay active. In order to succeed, you must socialize! If you’re not active and engaging, you won’t have an audience. However, having a campaign that is full of interaction and activity could possibly have lots of success.
Stay on top of reviews and comments to make the most of social media marketing efforts. This will ensure that you don’t ruin your reputation online. If you get a negative comment, make sure to address it promptly. Ignoring complaints and suggestions could compromise your brand’s integrity in the eyes of your customers. A quick and positive response could resolve the issue, and leave a positive feeling in the end.
You should find different ways to interact with customers on a personal, as well as professional, level. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.
Make sure to regularly post comments and answers to questions on your sites. Keeping these sites updated will make your site fresh and credible. You can also elect to receive emails each time you have a new notification. Keep in mind that everything you’re writing as a comment or a response to one person can be viewed by anyone who goes to your site.
Use tools related to Twitter such as Tweepi or Twellow. These tools will let you find people that are in your target audience to identify the users that are the most influential. Once you’ve identified these people, you should follow them and hope that they return the favor.
When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.
Social Networking Sites
While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. Add a little personality in your introduction, but remain professional. If you do not like certain posts, you can delete them, but try to refrain from getting into arguments. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.
Social media marketing shares many features with more traditional methods, and yet many business have not yet started to fully explore its benefits. Don’t fall behind! Take what you’ve read here and start implementing it right away to build a campaign which will put you ahead of the competition!