One new and exciting way to market your business and attract new customers is through social media. Social media is new, so the sooner you make your own presence, the larger it will become. This article discusses some of the smart actions you can take to use social media to advance ahead of your competition.
You need to have a “like box” on your blog that is linked to Facebook. Readers can easily “like” it and it will show up on their page. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. You will increase your exposure if you make it easy for people to do.
Use Youtube videos to help attract potential customers to your site. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. If your visitors are already familiar with your products it is more likely that they will make a purchase, in turn boosting your sales.
One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. Either way, you can generate more traffic. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. When someone guest-blogs on your site, offer the same opportunity. These blogger’s followers will probably investigate your website from either their blog or your own post.
It takes time and patience to construct a social media network. It is unlikely that you can recruit 15,000 fans in 24 hours. It has happened in the past, but usually it is by chance. If your profiles go viral immediately, that is like gold to your business and is very rare. So be patient and the followers will come over time.
If your company has a blog that you update with content, make sure you highlight new content after publication on social media sites. This process alerts readers following your blog that there is news on your site that they may want to check out.
Be sure to keep close tabs on your competitors. Find their social media pages and see what they do to get and keep customers interested. You could either try using a similar method or think of something they have not yet started.
Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. Most of your clientele are likely to relish the chance to give you a piece of their mind, both positive and negative. Most social network users are not shy about detailing their wants and needs, and it won’t cost you anything to listen.
It is actually shown that the majority of readers will check out your material during business hours on weekdays! Everyone gets a few moments to slack off at work, take advantage of this knowledge. These tools automatically update any social media sites you have so that they post within the time-frames where viewership is the highest and you can create them whenever you’re free.
Making a brand for yourself or your company is paramount in social media. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Use consistent colors across your whole social media presence. This creates a more cohesive effect, and strengthens your brand’s image in the eyes of your customers. There will be benefits for being consistent and utilizing branding strategies.
Set up memberships on Twitter and Facebook under your business. This will keep others from operating social media with the name of your business. By creating an account, you will secure your name until you are ready to start using social media.
Social media marketing is very similar to other marketing strategies in various ways, but quite a few people still don’t use it to the fullest. Use the tips shared here and you can see your business grow by using social media.