Feb
2019

Social Media Marketing Tips, Tricks And Pointers

categories: Social Media News

At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Social Media

Create special offers for social media followers. Offer customers something exclusive that is unavailable elsewhere. Offer unique items through contests. Maybe contests aren’t your thing. If that’s the case, think about giving your followers a useful item, instead. Or, you can simply make exclusive announcements via social media.

TIP! Set up a blog and regularly update it. If you are having some sort of sales event, you should write about it on your blog.

Really look at what a successful social media marketing strategy will require. If you do not have a clear strategy and bounce from one social site to another, you can end up wasting time and money. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.

Respond to comments and questions left by visitors to your site. Make it a practice to look at commentary that is left on your site, and communicate with those who are communicating with you.

Take a look at the games offered on Facebook. It is pretty easy to create a unique game that is related to what you have to offer. Some games have gone viral and turned into very successful ventures for many companies and brands. If it is in your budget, get a professional to design a Facebook game.

TIP! If you host a blog, consider placing a Twitter button either at the top or at the bottom of your blog post. By placing the button at the top of posts, it will be easier for people to share the content with others on Twitter.

Your Twitter account can be set up to have your blog posts tweeted automatically. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. You will be helping out fellow bloggers, as well as gaining happy readers from the informative content.

When doing social media marketing, it’s critical that all your ads are in a visible spot. If your ad is not highly visible and accessible, then the traffic and interest it will generate will be weak as a result.

Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. Simply put up your article and it will show up as LinkedIn-updated. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.

TIP! Social media marketing works best when your social media profiles are all linked together. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts.

Social Media Marketing

Social media marketing is a modern, friendly, new marketing method that can benefit any kind of business. Use it to market your brand or business and you may be seen by millions of people. This article showed you basic tips for creating a quality campaign using social media marketing.


Jan
2019

A Guide How to Start a Small Online Business in 2019

categories: Internet Marketing, Organic Traffic

Use These SEO Tips To Maximize Your Site Traffic

Search engine optimization can help you bring more traffic your way. SEO will help make your website or blog come up near the beginning of search engine results. Keep reading so you can learn about it.

When adding SEO to your page during setup, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages are weighted less highly than shorter ones by search engines.

Keyword density is vital when you optimize a web page for various search engines.To avoid this from happening, try to keep your total keyword content to under twenty percent of any given page.

Ask about their experience in the business. You also need to be aware of risks in order to make an educated hiring decision.

This information is according to metrics like Quantcast scores. Discussion areas are a good way to interest visitors in spending time on your site.

Blogs get ranked easily since search engines like structured data and new content. Backlinks also play a large role in search engines.

A vital step towards optimizing your search engine optimization is to include a site map. Spiders can more easily access all of your sites if there is a site map. A big site might require more than one site map. A good rule to go by is to show only 100 links on each site map.

Once you decide which key phrases you will be using in your website, use them in the title of your web page. Your title should be relevant, so make it friendly and relevant. This ensures that you get hits based on because it best fits what the search results.

Try including transcripts for videos or audio content on your site.

Learn all you can about the different benefits of free social networking sites. There are many sites besides Twitter that can be useful. There are specialized social media sites that cater to folks interested in things like photography or dog breeding. Join ones that you find relevant sites and use them to drive more traffic to your site.

Proofreading is an important part of any website, but it usually is neglected. Make certain that your website is readable by both man and machine.


Jan
2019

Read These Tips When Beginning Your Social Media Marketing Campaign

categories: Social Media News

Social media marketing utilizes cutting-edge technology to help companies market their products and services. Any business can harness social media as a powerful medium to advertise itself effectively, at little financial cost. This article will help you get into and understand this kind of marketing.

Create new blog entries regularly and constantly. Fresh content will keep visitors coming back. This has been proven with newspaper and magazine subscriptions. Be consistent to keep people coming back.

When you write a blog post, be sure there is a share button for FaceBook included. Visitors can then easily share it with their own Facebook friends. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

TIP! Many businesses are discovering that Twitter offers many different benefits. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people.

Social Media

Your online storefront can become easier for your customers to use with effective social media tie-ins. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.

Your marketing potential will benefit when you consistently and promptly reply to comments and reviews. If you do not, your whole social media campaign could end up failing. It’s especially essential that negative comments and reviews get your response. If you ignore these types of postings, it can leave a bad impression on other site visitors. Responding quickly, professionally, and with empathy, will actually help your reputation to be even better.

TIP! Your business should have a blog, and it should be chock full of information that would be useful to your customers. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it.

Talk to your customers on a regular basis. Post comments on their blog posts and Facebook status if you feel this is appropriate. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.

As you’ve seen, more and more companies are making use of social media to market themselves, and great results can be had from small investments. Put this advice to work for your business and see an immediate increase in the number of customers you can reach and the positive impact it can have on your bottom line.


Jan
2019

Find Expert Tips And Tricks For Social Media Marketing Within

categories: Social Media News

Everyone is ready and willing to jump into the world of social media marketing. It takes a lot of dedication, work and time to really be successful at social media marketing. However, there are some basic things you can learn that will help get your business on the path to success.

If you have a blog, use a “Retweet” button at the top of every blog post. This makes it much easier for other people to share your the content through twitter. This allows your blog to reach an even larger number of people.

If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This strengthens the bond between your brand and your followers. Set yourself up as a genuine individual — not simply a business.

TIP! Tie in all of the links you have in your social media sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog.

Keep in mind what a conversation really is. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. By encouraging interaction between your business and your customers, you can gather more useful feedback. Be diligent about learning what you need, and to come up with creative ideas to better your business.

Think about exchanging posts on your site with a fellow blogger whose specialty is similar to yours. This can help you generate extra traffic. When you write on another blog, ensure that you have agreed to link to one another’s sites. Also, afford your guest bloggers a similar courtesy. Followers of that blogger will likely stay to check your site out as well.

Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. Luring YouTubers to subscribing to your Twitter and Facebook accounts proves strangely effective since they’re probably going to spread your videos around.

TIP! You need a widget if you’re going to maximize your social media content’s potential. A widget will make it easy for others to follow you.

If you own a company blog, you can update it with new content and publish it on your social media sites as well. Post a link to your new content to provide your followers with fresh and interesting information.

The best social network marketing involves speaking directly to customers on an individual basis. The customer needs to feel a connection and that they’re being validated. If a customer is aware that they are communicating with one particular person who cares about their concerns, they will have more faith in you and your company.

Offering discounts and coupons are an excellent way you can get more people to get a larger following on your social media page. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.

TIP! Make certain you update your social profiles often. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers.

It will not happen overnight, so exercise some patience when you are getting started with social media marketing. You have to build trust in confidence in your business with visitors. Stay calm and slowly gain the confidence of the consumers. After a while, you will see your customer list begin to grow.

Social Media

When you use social media, you can market products and services to as many networks as you can handle. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. This provides a higher level of visibility, which will yield more sales.

TIP! Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them.

Tie your website into your social media profiles. With the right kind of link buttons, visitors to your website can easily share interesting content with friends and family on social media profiles. Always put these share buttons on all of your pages, your visitors can share your content easier.

One strategy for social media marketing that you can implement is to place content rich employee blogs on your webpage. Let potential customers see some of the inner workings of your business. They can gain an appreciation of the hard work that goes into your finished products, as well as the culture and atmosphere you and your employees work in. Letting customers see what goes on inside is a great way to get them to put more trust into your business.

When you are introducing a new product or looking for feedback, use social media websites for market research. Your fans may enjoy helping you discover which new products or services your customers desire. Your followers will tell you what they want out of your products and how you can improve them, all at no cost to you.

TIP! Don’t push products, so that you can get more followers through social media marketing. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you.

Social Media

Social media marketing is an increasingly popular and efficient way to attract new interest in your business. Your company can receive positive attention when users of social media sites discuss your product or other things about your business. You can entice your customers by offering special deals, and friendly competitions as a means to promote your business.

When you are looking to create content to put on your Twitter of Facebook, make sure it is proofread. All your work will need to have a professional appearance. Limit your use of abbreviations in your writing when using sites such as Twitter. This will help to ensure that your content remains high quality and professional.

TIP! A strong social media network will take a lot of time, effort and determination. You might not get a lot of visitors at first.

This not might be everything you need to know, but it is a good start. Social media is still in its infancy and, therefore, still morphing to suit people’s needs. Use everything you can to to give yourself an advantage over your competitors. Good luck.


Dec
2018

Making Social Media Bring You Business Success

categories: Social Media News

If looking at your stats sinks your heart, think about boosting your marketing efforts with a social media campaign. In some cases, just changing things up can turn your fortunes around. Social media is at your fingertips, it is inexpensive, and helps you reach a larger audience. Several simplistic steps are outlined in this article that you can take as you begin with social media marketing.

Maintain a current and relevant blog. Make sure you include any promotions on your blog. You can also share any other important information. You’re going to want to post this material to your blog too.

Determine if you really want to establish a relationship with customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you desire getting on the same level as your customers, just say hello to them! Your clients will take the lead and let you know how to proceed.

TIP! Your goal should be to initiate a conversation with your customers. Getting feedback from a customer is the first step to starting a conversation about improving your business.

In order to assist your site in becoming social media interactive, add comments and ratings. In addition, you should have the ability to be able to sort out items. If you add these options, your visitors can find the content that everyone has read, and they will be able to give you their opinion.

Make sure to update all of your social networking sites regularly. You may end up losing customers if you don’t update your site as often as they expect you to. Aim for updating your content several times weekly.

Don’t simply push products blindly upon any reader that happens to scan through your blogs. Post links or stories about providers that are relevant to your niche or industry. Ask your followers questions, hold giveaways and post interactive content. It’s highly important that you engage your followers. Help them interact with your products instead of being passive viewers of a commercial. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.

TIP! If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This easily allows your users to “like” your blog on Facebook and help market for you.

Your online storefront can become easier for your customers to use with effective social media tie-ins. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.

If you’re looking for an easy venue for social media marketing, you should try Facebook. When a user comments on any posts, it will show on their page and their followers will see it. Encourage your readers to interact with you and with each other on your posts to get more exposure.

Sign up for an account with Yahoo, so you can start perusing Yahoo Answers. Users submit their questions here and other users can answer them for free. Search the internet for customer questions or issues related to the type of products you sell and try to answer them with links to your own products where allowed. Provide quality answers often in categories related to your business, so that you can become known as an expert.

TIP! Is a relationship with you and your business something your customers want? If you desire to maximize sales, try to advertise using social channels and remember to keep it simple. Send a message that arouses your customer’s curiosity and encourages them to respond.

Social Media Marketing

This article should have convinced you that it’s pretty easy to get into the social media marketing groove! After you have launched your first campaign, be sure to keep up with the latest in this ever changing topic. Keep this article handy for future reference, and be sure to stay on top of your social media marketing campaign, as it will gather dust quickly if you fail to update it and stay in touch with your ever expanding customer base.


Dec
2018

Best Amazon Business Course – Amazing Selling Machine

categories: Internet Marketing

After your customers have bought a service or product, supply them with a catalog or product information that contains links to related items in which they might be interested. For example, if you sell shirts on your site and a customer buys a Hawaiian shirt, send them links to the other Hawaiian shirts you sell. You will get higher sales if you tailor your links or emails to customers’ past purchases.

Find out common complaints about. This will show you what problems you need fixing. Once you pinpoint the problems you will encounter, you can then begin to think of some solutions.

People will respect you and an important title. If you own your company, become CEO. If it is not your business, you can still adopt an impressive title.

Before reading this article, you may have seen Internet marketing as a waste of time. After seeing these simple tips, you should understand that the opportunities it gives your business to make money are extensive. You can still find enjoyment in giving value and being passionate about your product while making sure your hard work pays off.


Dec
2018

The Beginner’s Guide to Make Money Online Fast

categories: Internet Marketing

When you have the ability to Create something good, more specifically something in common interest, instead of just maintain or manage, you become valuable.

The ability to go and create any kind of life that you dream of or want is the priceless skill that subconsciously everyone wants to possess, but only a few people are actually willing to do what it takes to get there.

Over the last decade, the way of how to make money on the internet has grown to the very sophisticated levels where there is no guessing whether the marketing and selling strategy works or not.

There are so transparent and proven ways such as building a business with Amazon, which we personally recommend for beginners who don’t know where to start.

Amazon selling machine

 

Affiliate Marketing Strategies of the Pros

Becoming a member of a reputable affiliate marketing program is your signal to start developing campaigns on how to get potential buyers. In this post, you will find some great advice on Internet marketing strategies that should boost your monthly commission check.

An email marketing list has become an expectation to most customers nowadays. You may find your customers come to expect information such as new items in your store, what discounts you are offering and special offers or incentives just for the mailing list when they sign up for an email newsletter. This can be accomplished by offering your customers the chance to subscribe when they make a purchase or use the services you offer. Of course, they should have the choice to opt out if they want to. You should include information in your emails that will keep your customers coming back for more. The customers almost do the work for you in this marketing campaign.

You are more likely to connect with your customers if you know what their needs are. If you are selling products, consider the age range of your target demographic and advertise accordingly. For instance, Facebook is very effective for reaching the young adult and college demographics. One great way to learn tactics you might not have thought about is to watch what your competitors are doing. Another way to gather information about your target market’s preferences is by formulating and analyzing the results of surveys and market tests. Given the huge diversity in the consumer population, no individual strategy would effectively reach them all. A trial and error approach is the best way to determine a strategy that works.

You need to be aware of new trends when you are using affiliate marketing. Once you have set up your business, the next step is to head to the internet in order to get a larger customer base. Interacting with your audience through the internet is a wonderful way to get leads and new costumers. Make use of the strategies in this article to realize the huge potential of internet marketing.


Dec
2018

How To Get Started With A Social Media Marketing Plan

categories: Social Media News

Social media marketing is an area that can be confusing, as there is a lot of information to consider. Social media sites can be a very effective way to market your business, if you know how to use them. The problem is that it’s so new that many don’t know where to begin! Consider how the following advice can help your business capitalize on the many advantages of social media marketing.

Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. When you draw in readers with enticing titles, you are going to have better luck directing readers in the direction that you want.

If you are a blogger, use the “retweet” button for every blog post. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. It will allow you to reach more people, more often.

TIP! Ensure that you are always updating your blog and sharing it with your social media sites. If you are having some sort of sales event, you should write about it on your blog.

Social Media

A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. This will provide you with a fairly easy source of advertisement. It is like a referral, so it is a lot more meaningful than a simple paid ad.

Add a special box to your blog to give visitors access to the Facebook “like” function. Facebook users then have the option to “like” your site. They don’t even have to leave your blog to do it. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

TIP! If you’re new to social media marketing, let your current customers know that they can now find you on these sites. When a person joins your social network, it is common for these sites to inform their friends that they have done so.

Social Media Marketing

Until you have a better grip on what social media marketing works for your company, you might have to borrow some ideas. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Look at their social profiles, check out their specials and discounts, and read their content.

One way to get your business’s name out there is to guest blog for others in your niche or have a popular person in your niche guest blog for your business. This method helps both you and the guest blogger to get more traffic to both of your websites. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. You should allow all guest bloggers to post their own links on your blog as well. The followers of the blog will most likely check out your site as well in the process.

TIP! Make links that tie all your social media sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook.

Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.


Dec
2018

Social Media Marketing Strategies That Get You To The Top

categories: Social Media News

The big demand for marketing with social media is indicative of the world we live in today. You have to understand how much success social media marketing gives you to see how it is helping you. If you do not know how to begin, this article can help you!

Generate new additions to your blog frequently and regularly. This trains the people reading your blog to come back at specific times to read new blog entries. You can see this in magazine and newspaper subscriptions. Be sure you stay consistent so that visitors want to come back.

Use Twitter in your social media marketing. Make sure your tweets are varied and content rich. Try sending tweets with suggestions and tips that are relative to your business. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.

TIP! Twitter may be a great way for promoting your business. If you understand the ins and outs of Twitter, you will put your brand in front of hundreds, or even thousands, of eyeballs every single day.

To maximize your site, allow comments and ratings. By adding these things, your readers will be able to mark their favorite articles or pictures. You should keep track of what kind of content is popular.

Respond to comments and questions left by visitors to your site. Take the time to look for these each time you visit your site.

Be approachable and friendly when addressing your social media followers. Arrogance and boastfulness are additional ways that you can easily turn off your reader’s interest. Your customers and followers are what fuel your power, keep this in mind. Without them, you are nothing.

TIP! Above your blog posts, place a share button for Facebook. Visitors can then easily share it with their own Facebook friends.

Actively communicate with your customers whenever you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.

When considering a social media marketing campaign, always strategically place ads in a highly viewed location on the page. Unless your ad is placed in a prime location, it may be absolutely worthless.

Subscribe to your competitors’ updates. Study their techniques and look them up often. You can use this information to develop your own strategy of either imitation or diversity. Either or both paths can lead to a surge in your clientele.

TIP! Let your existing customers know about your social media sites. Once they start following your page, all of their social media friends and followers will soon know they are following you.

Social Media

Social media is more than a place to post random ads about your company. Social media marketing allows you to get a better grasp about the types of customers visiting your business. You might also get them interested in your brand. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.

As you are now aware, it’s neither boring nor hard to go about marketing through social media. It is actually a great way to give customers a great interactive advertising experience. If you use this advice you will see that you will win with social media marketing.

TIP! YouTube is a great way to target a large audience through social media marketing. This helps because visitors will already know what it is you’re marketing, because they have already seen your videos.


Dec
2018

Social Media Marketing Tips You Have To Use

categories: Social Media News

You have probably heard about and used Facebook, Twitter or Google +, but there are more sites and tools you can use. A lot of social media marketers see the value of putting up profiles on these sits, there are a lot of people who have not used them. This article will help you create an effective social media marketing strategy that will benefit your business.

Make sure your blog is always kept up to date with useful info. If you are having some sort of sales event, you should write about it on your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. – make sure you post these to your blog as well.

To succeed in the social media marketing game, you need to act like you’re successful until you actually are successful. If you imitate your competitors’ social media strategies, you will at least get a sense of what will — and what will not — bring in sales. Look at your competitors’ social media pages. Examine their status updates, discounts, specials and other techniques they use.

TIP! If you are maintaining a blog, you need to post frequently and on a predictable schedule. When you have new information and your visitors are expecting new content, they will often come by to see what you have up.

Have specials on your site to increase the temptation for your customers to visit. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.

Allow your customers to follow you on a variety of social networks. You can provide your visitors with up-to-the-minute communication by staying in touch with them through Twitter, Facebook, Linkedin or other networking services they use. Don’t neglect the possibility of using multiple sites, either.

Try combining social media marketing with email marketing. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. You can also encourage others to sign up for your newsletter by adding a link to it on your registration page.

TIP! Make creative and interesting titles. When titles and headlines hook readers, you are going to notice people go where you ask them.

Respond to comments made by users on any social networking sites your company inhabits. Log into your sites multiple times per day, and be sure to review all notifications. If you want an email notification each time a post is left, there are options within the settings to organize this. Remember your response in a comment can be seen by anyone.

You should be flexible about how often you update your page. Your audience will be looking for frequent updates on any new campaign, right after you launch it. If, however, you have no reason to post every day, don’t force it. Update only as appropriate.

Social Media Sites

TIP! If you’re new to social media marketing, let your current customers know that they can now find you on these sites. When they sign up to follow your page, social sites will inform their other connections.

If you have a blog for your company, then when you update your blog with new content, post it on your social media sites after you publish. This will notify followers of your social media sites, and that they should check out the new content you have posted.

To make a good impression in social media marketing, interview experts and influential individuals within your niche and post videos of the interviews on YouTube. This technique provides interesting content and associates you with leaders in your field, which can give you more authority in your niche. This name-recognition will help you greatly in promoting your business.

When using Facebook to market your company’s services or products, only share items that are worth sharing or are interesting. Do not waste your followers’ time by posting something for no discernible purpose. If you have things that are interesting or exciting, make sure you share them. Be sure people wish to be made aware of this. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.

TIP! Put social media widgets on your site. Having a widget on your site gives followers a simple way to spread the word about your site.

As social networking becomes a more integral part of how businesses reach out to customers, it is vital to understand why it became such a important part. A marketing plan that fails to acknowledge social networking might leave a company facing potential sales loss and being left in the dust of it’s competitors. Marketers and other professionals can use the advice from this article to understand and apply the basic principles of social media marketing.