Social networking sites are perhaps the hottest and most viable channel for online users to connect with others. If you run your own blog, website or business, it is in your best interest to explore these new opportunities. Marketing on social media is an exciting way to reach new customers and to communicate with existing ones. Read on for some valuable tips on using social media marketing to your full advantage.
You need to let your customers know which social media networks your business takes part in. When they sign up to follow your page, social sites will inform their other connections. This is basically free advertising and shouldn’t be underestimated. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
You should always link all of the sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. Include links to your FB page and your blog in your Twitter profile. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This will make it easy for people to “like” your content on Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. The easier it is to do for you, the better it will be for you.
Allow consumers to easily subscribe to your social media pages. Because most users access social media every day, give them instant access to your new posts through those sites.
Successful social media marketing require you to respond to comments in a timely and professional manner. The same thing goes for reviews. A quick response can have a significant impact on the success or failure of any social media marketing promotion. It’s especially essential that negative comments and reviews get your response. If you don’t, negative posts will take on a life of their own. Responding to negative comments immediately can help demonstrate your commitment to customer service, and help your reputation.
In your content, talk about what your have accomplished in social networks. You can simply write an article after you get up to one thousand Twitter followers. Thank the folks who are following you, and give them a summary of your experience. Writing an article like this is likely to be quickly shared.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.
For quick turnarounds, configure your company’s Twitter feed to automatically tweet posts from your blog. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.
As you can see, social networks can do a lot for your business. Use these tips as a guide until you feel more comfortable. You can gain a lot from learning about social media and how it helps businesses promote themselves or their products. Social media is a fantastic way to reach a broad range of consumers, while giving your business the boost that it needs to thrive.