You can reach a much broader audience through social media than through more traditional means of advertising. When you use these sites, you can control the information getting out, and you can easily communicate with people. Social media marketing is an easy way to distribute your promotions and market your business.
Offer exclusive specials to the people that follow you via social media. Off them something that they cannot get from any other business. For instance, have a contest. Or you can add in a special discount for followers for a limited time. This is also a great place for you to post important announcements.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. They’re more likely to follow you if they can get deals only by doing so.
Have your social media accounts double as secondary stores for your products. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. This allows you to communicate with the potential consumers without the need to ever leave Facebook
Try playing games on Facebook. You might want to consider creating a custom game of your own that relates to your business. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
Always use an original title when you share videos on YouTube or other social networks. The titles should have keywords in them that are relevant to the products you are offering and your industry. Keywords that accurately represent your content can help get viewers to your sites more easily.
Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. When you have YouTube users following you on Twitter or Facebook, they will probably share your videos with all their friends.
Link your social media profile with your company website. With the right kind of link buttons, visitors to your website can easily share interesting content with friends and family on social media profiles. These widgets should be on the main page of your website, on each blog post and your RSS feeds.
Brevity can sometimes be valuable when disseminating information using social media. Readers are more apt to show interest in your message if it is short and easy to read, allowing them to spread the word to other users. You can always use relevant images in place of words, where necessary.
Check the re-tweets and responses you get on Twitter, to see what time of day they tend to come in. Sift through that data to optimize the timing of your messages. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
Set up memberships on Twitter and Facebook under your business. By doing this, you can be sure that nobody else grabs your business name and posts inappropriate content that has nothing to do with your business. Even if you haven’t finished creating your social media marketing plan yet, your accounts will be ready when you have.
Follow your Twitter followers. Your customers should feel that your business is a partner, not an elite. People will enjoy the fact that you are willing to pay attention to them. Twitter makes following back really easy to do because it can be done in mere seconds. Doing so returns favor to your clientele.
The benefits of maintaining a solid identity for your business in social networks is highly important from a branding perspective. Your customers will be able to be contacted with ease with social media sites and you will be able to reach out to them with your marketing quickly.