At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
If you are a blogger, use the “retweet” button for every blog post. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Add a button that shares your blog posts on Facebook to each of your blog entries. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This helps to increase the numbers with access to the blog, which, in turn, brings in more visitors that may decide to use your service or possibly buy your products.
Use incentives to encourage people to follow you through social media. Add in something that no one else is offering to get people to want to like your page. For instance, running a prize drawing for your followers will always generate positive responses. If you would rather do something else, then offer an item that is exclusive only to them. You can make announcements strictly through a social media page.
Do you want a connection with your customers? Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. Your customers will show you the way from there.
You must respond to reviews as quickly and professionally as you are able. This can make a difference in the social marketing campaign in whether it fails or is a success. You should especially respond to any negative comment or review. If you don’t, negative posts will take on a life of their own. When responding to these people swiftly, and in a good way, it makes things more positive.
Keep people abreast of how your company is doing when you use social media. For example, create an article when your company reaches five thousand fans on Facebook. Be sure to thank your followers for having a vested interest in you and your work. Writing an article like this is likely to be quickly shared.
Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. Facebook and Twitter followers originating from YouTube are especially useful, as they tend to share videos more often.
If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.
If you are familiar with the various ads on social media pages, they are often intriguing and photoshopped images. Using these images is very smart because it draws peoples eyes to your ad. A curious person will be much more likely to visit your business page and make a purchase.
Have your customers fill in surveys about their social networking habits. If your survey results suggest that customers spend a lot of time on social media sites, consider creating pages for your company. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
Social media marketing is not just here to stay, it is the advertising wave of the future. It can be used to effectively market and brand your unique product or service, and provide you with exposure to millions of potential customers. Hopefully, this article has given you some wonderful tips to help you get started building your social marketing campaign.