Social Media Marketing on Twitter

Social Media MarketingWhile Facebook is the reigning King of social media, it may need to make some room for another social network that’s gaining some momentum in the interactive race.  It’s no secret that Twitter has become an online phenomenon, I mean who doesn’t wake up first thing in the morning and check their Twitter timeline to see what they missed during their hours of slumber? It’s almost calming to know that much activity can still go on even when you’re not a part of it at that moment. It’s like the social network that never sleeps. But I digress…

Recently the Pew Research Center and the eMarketer conducted surveys and studies regarding Twitter’s current status in the digital world and have even made predictions regarding Twitter’s future. So how do you think the site did? I’ve included some of their statistics that may exhibit some astounding and surprising information about where the site currently is and where it could be in just a matter of a year.  Are we ready to turn over the crown to Twitter eventually?

The Pew Research Center has analyzed the typical Twitter user and their behavior when using the social site. Surprisingly despite the success, Twitter has seen and will continue to see in ad spending, the percentages for the demographics that utilize the service were slimmer than I had imagined. In fact, it seems that even though there are millions of people that sign up for the online social service only 8% of online adults said they do use Twitter, with 2% doing so on a typical day. The survey also exemplified that 74% of American adults are Internet users, which means that the Twitter cohort amounts to 6% of the entire adult population.

I would’ve thought those numbers would be bigger. But in due time I can only imagine how much these figures will increase within the next couple of years, especially considering the predictions being made regarding Twitter’s successful ad revenues and increasing amount of accounts being opened each year.

All we can say is stay tuned and keep a close observation on the evolution of social media. I have a feeling that these social networks will not only change the face of the internet and how we use it but may even change the world. Imagine that.